Life Insurance

Risk Strategies adopts “refreshed” brand look

To mark its 100th acquisition and “harness the full power” of all its business entities, Risk Strategies has adopted a new brand strategy.

The new, updated look of Risk Strategies’ visual identity will allow each of the broker’s divisions to come together as one holistic brand, while highlighting the company’s specialist approach to partnering with clients, a release said.

“Risk Strategies has acquired complementary companies that have a unique and compelling value proposition and that are all additive to our family,” said Risk Strategies CEO John Mina. “Over 100 organizations, each with specialty expertise and capabilities, have joined us. Success is the common bond that unites us. Whether you’re an entrepreneur that has built a successful business or an insurance professional that has built a successful industry career, we’ve established a destination workplace that can support everyone’s long-term success.”

“As we harness the full power of Risk Strategies under our newly refreshed brand, we are very excited for our shared future,” added Risk Strategies CMO Jennifer Johnston. “The new brand is a reflection of our ever-growing portfolio and is intended to help us collectively present our full suite of capabilities to the marketplace and to current and prospective clients.”

Risk Strategies has over 25 specialty practices, 2,500 employees and more than 100 offices across North America.

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