Real Estate

Pulse: What’s The Worst Marketing Advice You’ve Ever Received?

Kick off the fall with Marketing and Branding Month at Inman. We’re going deep on agent branding and best practices for spending with Zillow, and more. Top marketing executives drop by to share their newest tactics, too. It’s all you need to take your branding and marketing game to the next level.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

Last week, we invited our readers to share the best of real estate marketing out there. This week, we’re flipping the script: We want to chat about the worst marketing tips that often fly around in this industry. Let’s separate fact from fiction and good advice from absolute nonsense.

So, what are some no-good pieces of marketing advice you’ve heard throughout your career? And what are some truly terrible (and downright time- and money- wasting) tips you’ve received? Tell us about those times you were steered in the complete wrong direction.

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