Real Estate

Pulse: The Biggest Real Estate Listing Cliches From Inman Readers

August is Listings Tech theme month at Inman. All month, we’re digging into listing technology, a conversation which spans portals to single-listing sites, landing pages, 3-D tours, photography, videos, promotion and more.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

Have you seen listing copy that, well, just misses the mark? We’re talking about listing cliches this week — you know, worn-out, corny and just downright cringey stock phrases that a lot of agents can’t seem to stop overusing.

Here, our readers share the worst of what they’ve seen. From boasting about a home’s “good bones” to saying it “won’t last long,” here’s everything you mentioned to us. Are you guilty of using any of these?

  • The word “charming.”
  • “Dream home.”
  • “Sun-drenched.”
  • “A rare offering and flooded by natural light.” Especially when one uses this is absolutely every listing they have ever had.
  • “Move-in ready.”
  • “Unblemished basement ready for your imagination.”
  • “Mid-century” unless it’s architecturally significant.
  • “Stunning views!”
  • “Will not last long.”
  • “Priced to sell” … really?
  • “Honey stop the car!” “This one won’t last.” DESCRIPTIONS IN ALL CAPS. Any use of “cute,” “quaint,” “cozy” or “good bones.”
  • “Turn key. Updated.”
  • “Won’t last long.”

What did we miss? Please share your thoughts in the comments section below.

Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.

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