McGriff launches digital center of excellence

“We recognize our clients have fully embraced digitally augmented user experiences,” said McGriff CEO Rick Ulmer. “This new unit will fully meet that demand. We expect it to transform our firm, greatly benefit our client base, and make a significant contribution to the industry as a whole.”

The primary objectives for the center of excellence are:

• Digitalization and enhancement of the client experience
• Data and analytic solution development
• Creation of new sources of value to expand the marketplace
• Collaboration and investment with insurtechs
• Delivery of effective and affordable risk solutions to small businesses and low-income households

Alan Renfroe (pictured above), McGriff’s digital strategy officer, will lead the unit. He previously led the development of the company’s business intelligence platform, McGriff Analytics Platform.

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“Our mission is the digital transformation of McGriff, from enhancing our clients’ experience to creating and delivering new products and solutions for our diverse group of clients,” Renfroe said. “To be successful in this, it is critical that we are collaborative with our resources and nimble as we operate across all of our business units.” 

The launch of the center of excellence is the latest step in an internal restructuring and rebranding effort, “One McGriff,” that began last year. The initiative included new appointments and updates to regional leadership teams, the consolidation of McGriff Insurance Services and McGriff, Seibels & Williams into a single brand, and a significant investment in digital technology.