MarshBerry has announced the appointment of Caroline Emmet as vice president of digital marketing. Emmet (pictured) will be based in Woodmere, Ohio.
In her new role, Emmet will help shape and drive MarshBerry’s digital strategy, including marketing automation and programs to build brand awareness and increase lead generation. She will also collaborate with the organization to use digital, traditional and social media to help achieve the firm’s goals.
Before joining MarshBerry, Emmet served as director of marketing at software-as-a-service firm INSIGHT2PROFIT. She has also held roles with University Hospitals and the Cleveland Clinic.
“Caroline’s 20-plus years of experience working with both small, agile clients and Fortune 500 clients in strategic brand development and digital marketing, as well as brand engagement and product launches, make her a tremendous addition to the team,” said Marianne Parkinson, chief marketing officer for MarshBerry. “We are excited to welcome her to our growing experience and engagement staff.”