Music plays throughout; no voiceover.
Visual: Opening image of a computer monitor on a desk appears. The words “Introducing an enhanced online investing experience from Vanguard®” displays on the monitor screen in gray type on a white background. The word “Vanguard®” appears as a bold red type logo.
The illustrations in this video are hypothetical and do not represent an actual client portfolio.
Visual: Screen transitions to show the newly redesigned ETF- and stock-trading page in full view. The words “Buy and sell ETFs and stocks, commission-free” appear across the top of the screen in red type on a white background.
Visual: Transition to an animation of a user placing an order to buy shares of the Vanguard Total Stock Market ETF (VTI). The words “All the same capabilities, with new modern, easy-to-use controls” appear on screen to the left in red type on a white background.
Visual: Transition to a focused area of the new trade webpage, where the real-time quote for the selected ETF is displayed. The words “Quickly get the latest real-time quotes…” appear on screen to the left in red type on a white background.
Visual: Transition to the lower area of the real-time quote display, where the information “Your current shares = 5.0000” is present. Animated hand cursor points to current shares data point. The words “and see any currently held shares.” appear on screen to the right in red type on a white background.
Visual: Transition to the animated hand cursor opening a tooltip for trading guidance about order types. The words “Guidance is there only when you need it, so you can focus on your order” appear to the right in red type on a white background.
Visual: Transition to modal containing more in-depth guidance. The example provides information and graphics explaining how market orders and limit orders work when trading.
Visual: Transition to the animated hand cursor expanding the “Balances” panel of the webpage revealing additional account balance details. The words “Find what you’re looking for faster. Review current account balances…” appear on screen to the left in red type on a white background.
Visual: Transition to the animated hand cursor clicking the “Holdings” tab within a red navigation bar at the top of the webpage, revealing all of the current investment holdings for the user’s account. The words “…holdings, and open orders without leaving your in-progress order.” appear on screen in red type on a white background that is blurred to block out the image from the webpage. The word “holdings” is in bold red type.
Visual: Transition to the animated hand cursor clicking the “Open Orders” tab in the red navigation bar at the top of the webpage. Screen transitions to show a list of all open orders in the user’s account. The same words that were associated with the holdings tab appear. However bolded red text changes to the word “open orders” for added emphasis to the on-screen words “…holdings, and open orders without leaving your in-progress order.”
Visual: Transition to a new screen showing the new ETF- and stock-trading webpage as it would appear on 3 devices—a desktop computer monitor, a tablet, and a smartphone. The words “Get the same enhanced experience on your desktop computer, tablet or smartphone.” appear at the bottom of the screen in red text on a white background.
Visual: Transition to a white screen with the words “A new ETF and stock brokerage experience that helps you move beyond simply trading to being a smarter investor.” displayed in red type. The words “smarter investor” appear in bold red type to add emphasis.
Visual: Transition to final screen with a large red Vanguard logo and the text “vanguard.com” below it in gray type on a white background.