Deal aims to “better align digital insurance protection seekers with the right choices”
Global insurance brokerage Hub international Limited (Hub) has acquired the assets of E-insure Services (EINSURANCE), a web-based direct-to-consumer lead generation platform.
Chicago-headquartered EINSURANCE drives more than one million leads per year with over 90% representing first-time buyers. Conversion rates are 50% greater than competing aggregators, Hub said.
Changes resulting from the acquisition
As part of the deal, the EINSURANCE team – including president and chief operating officer Dale Williams – will join Hub’s personal insurance brokerage platform, VIU by Hub LLC (VIU).
Leveraging data analytics, EINSURANCE will enable VIU to target leads with strong conversion rates in priority geographies while reducing customer acquisition costs, Hub said in a press release.
“Joining Hub allows us to continue our mission of innovating the personal insurance space and contribute to the rapid growth of VIU,” Williams said. “VIU’s focus on the digital insurance protection seeker looking for choice and trusted advice aligns with our aim of continuing to be a transformative player in the personal insurance buying journey.”
Bryan Davis, EVP and head of VIU, said EINSURANCE’s advanced targeting capabilities will enable VIU to better align digital insurance protection seekers with the right choices from its insurance carrier partners.
“EINSURANCE is a pioneer in using digital technology to change the way consumers shop for insurance, and bringing this capability in-house to VIU will improve our performance marketing capabilities and efficiencies,” Davis added.
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