Insurance is a business that runs on numbers, so here are a few to consider:
- 50% of insurance customers say they prefer to engage with their chosen brands through digital channels (and those channels might not be the same ones as even a few years ago);
- Mobile searches that contain the phrase “insurance near me” have grown by more than 100% in the last two years;
- 88% of insurance customers say they want more personalization from insurance providers.
While the phrase “the new normal” can sometimes feel overplayed in these unprecedented times, there’s no denying that global events during the past year have forced every industry to re-evaluate how they can meet the expectations of their customers – and insurance is no exception.
“4 ways to improve critical policy holder touchpoints” – a webinar organized by Podium, a leading interaction management platform provider – will examine the ways in which some insurance companies are finding opportunity in these current times by changing the ways in which they interact with their customers, and why those changes matter.
“There’s a lot of chatter out there around ‘How do I evolve my agency?’ and ‘How do I better interact with my clients? How do I make interactions more modern and more relevant?’” says Podium’s VP of professional strategic services. “And I think we’re going to hit on four really key aspects here.”
The event is co-hosted with insurance account executive Brandon Dix to discuss how your business can optimize online lead flow with client reviews, nurture insurance leads through messaging, increase communication in preferred channels and implement more opportunities for customer feedback in a constantly evolving marketplace.