AmeriLife Group has announced the appointment of Bob Yates to the new role of vice president of distribution, analytics and data. Yates (pictured above) will be based at the insurance company’s headquarters in Clearwater, Fla.
In his new role, Yates will partner with AmeriLife’s data science and data engineering teams to develop, launch and manage new enterprise analytic products to support distribution channels. He will also help define KPI metrics, manage key analytic initiatives and instill best practices for testing, validation and delivery.
“As AmeriLife stakes its claim as an industry leader, measuring and evaluating key analytics is a major priority that allows the company to sustain its current exceptional growth rate for the long term,” said Mike Vietri, AmeriLife chief distribution officer. “Bob has the proven expertise and skills to set the direction for ongoing market and competitive analysis and support the efforts to make strategic business decisions.”
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Yates has nearly 30 years of experience in the insurance and manufacturing industries. For the past 15 years, he held leadership roles with CNO Financial Group, the parent company of Bankers Life, Colonial Penn and Washington National insurance companies. He has also held finance planning roles with GE Insurance, GE Financial Assurance and U.S. Can Company.
“In recent years, AmeriLife has been on a tremendous growth trajectory with an ever-expanding market footprint,” Yates said. “I am eager to work with our data groups and senior leadership to uncover insights that will be instrumental in formulating actionable plans for continuing on this path and achieving greater and greater success.”