Real Estate

5 keys to rock your recruitment and retention

What’s the secret to long-term, sustainable growth? Every broke owner must ask themselves this fundamental question, hopefully earlier in their investment versus later. When our team is consulting with brokerages regarding their growth strategies, we look at five key components of the business model:

  1. Financial Analysis
  2. Staff
  3. Brand & Marketing
  4. Systems & Processes
  5. Recruitment & Retention

You know the saying, “You’re only as strong as your weakest link?” That’s 100% true here. All five of these key elements need to work in harmony in order for a brokerage to build and maintain long-term, sustainable growth. Many of the brokers with whom we meet are naturally strong in one area and weak in others. If left unaddressed, this causes an imbalance that will seep into other areas of the business model, resulting in a larger systemic problem that makes determining and addressing the root of the issue both difficult and frustrating.

Building a successful recruitment and retention program within a brokerage requires the following:

  • Setting realistic goals and expectations
  • Evaluating internal and external resources to support your goals
  • Committing to a long-term vision and strategy for recruitment

Understanding your value proposition and the “right” agent for your company culture

Download your complimentary guide

In this FREE DOWNLOAD – “Rock Your Recruitment” – we dig into each of these five key components of your business model and how each directly contributes to a strong, successful recruitment and retention initiative. The guide includes tips, tricks & insights from top real estate minds and recruiters including Tami Bonnell (CEO, EXIT Realty), Brenda Thompson (Broker/Owner HomeSmart Stars), Kevin Johnson (Broker/Owner, Century 21 OneBlue), and more.

Download your complimentary guide now.

As you explore this guide, ask yourself the following questions:

  • Do I have a strong grasp of each of the 5 key facets of my business?
  • Where am I strong? Where am I weak?
  • Do I have the right administrative staff around me to balance my strengths and weaknesses?
  • Am I properly leveraging technology to accomplish my brokerage’s goals?
  • What value proposition am I offering prospective agents…and is it competitively attractive?
  • What is my brokerage’s overall reputation in my market… and is that accurate?

Happy recruiting! If you’d like to explore’s recruitment consultation services, you can schedule a one-on-one consultation with a member of our business development team. We’re here to help you, your brokerage, and your agents be successful. is a full-service creative and digital advertising agency focused on serving the real estate community and beyond with custom brand stories, recruitment and retention campaigns, and business development services designed to help companies thrive in today’s contemporary market. Explore our portfolio and connect with us at

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